Rules about advertising cosmetic procedures

  1. Summary
  2. Are you having a cosmetic procedure abroad?
  3. Know what to expect
  4. After your procedure
  5. What to do if you are unhappy about the care you have received
  1. Other useful organisations
  2. Meet your cosmetic doctor, physician associate or anaesthesia associate
  3. Rules about advertising cosmetic procedures
  4. Before your first appointment

The marketing of cosmetic procedures must be factual, clear and not misleading. It must not target children or young people and it must not try to pressure you into making decisions quickly (for example, by using time-limited special offers). Cosmetic procedures must not be offered as prizes.

If you have concerns and want to check whether the advertising used by a doctor, physician associate, anaesthesia associate, clinic or hospital is acceptable, you can find out about this on the Advertising Standards Authority website.

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