Good Medical Practice: Providing and publishing information about your services

1. 60. If you publish information about your medical services, you must make sure the information is factual and verifiable.
2. 61. You must not make unjustifiable claims about the quality or outcomes of your services in any information you provide to patients. It must not offer guarantees of cures, nor exploit patients’ vulnerability or lack of medical knowledge.
3. 62. You must not put pressure on people to use a service, for example by arousing ill-founded fears for their future health.